Tuesday, January 30, 2007

Super (Chili) Bowl (and chip dip) worth a Couple of Million Dollars!!!

This coming Sunday February 4th will be the 41st contest for the Vince Lombardi Trophy...also known as the Super Bowl XLI!!!
This is the time of year where even border-line football fans watch the game!!! Super Bowl parties are held at homes globally with a plentiful supply of chili, chips, dips, and copious amounts of beer!!! One of my favourite times of the year!!! There are also more pools than you can imagine...big grids that go from $1.00 to $10.00 per square...there will be a winner for the end of the first and third quarter...a bigger winner at the end of the half and the biggest winner at the end of the game!!! These house parties can get quite expensive but the pools actually make the game a bit more interesting when you have some potential money on the line!!! Speaking of money, that brings up another tradition of the Super Bowl...ADVERTISING!!!!
Advertising is huge for this game...for example a 30-second spot will cost US advertisers up to $2.6 Million...Canadian advertisers will pay about $100,000 for the same spot...why is that? US advertisers will reach about 90 Million people. Their commercials are only aired on a US feed...the Canadian advertisers reach an audience of about 4 Million...they get piped into CBS and Global feeds during the US commercials. Makes sense now I guess!!! The major Canadian Advertisers are McCain, Labatt's, GM and Rogers. In the US??? Anheuser- Busch is the biggest dollar donator. You may not like Bud but most of you love their commercials!!!!
So where does the power of the internet play in all of this??? Quite simply, websites have been charging these companies extra to show their ads online after the game. Can you smell the cash being generated here? First they pay the networks to show their ads to a US only audience then they pay a website (YouTube, AOL, iFilm) to show them to the world. Unfortunately, I can't find any info on how much the websites are getting...I would imagine this info will become available in the near future!!! Suffice to say...the Super Bowl and the NFL is a money-generating machine that stays on top of technology!!! And who says sports is for neanderthals!?!?!?

Anyway, on with the sports side of things...this epic battle features a little bit of history right of the top. For the first time there will be an African-American coach with a Super Bowl ring. Both coaches, Lovey Smith of the Chicago Bears and Tony Dungy of the Indianapolis Colts, are African-American so history will be made.
The tale of the tape shows that this will be a very entertaining game...Super Bowls of the past have boasted the same but rarely lived up to the hype!!! Keep one thing in mind...the Super Bowl is all about the hype...inside the numbers...who's best in the red zone...the best record of getting a 1st down when they're 3rd and long...it's all crazy stuff but the fans eat it up!!!!
When all is said and done everyone hopes for a very tight game that is decided on the last play. Unfortunately, I'd bet that this game will be decided by the end of the first half!!! Most Super Bowl's of the past have been lopsided victories that were decided by the end of the half and I think this one will as well.

My Prediction
The Colts offence was ranked 3rd in the regualr season and the Bears defence was ranked 5th. They say that defence wins championships (see the Ravens in 2001) but I can't see the Bears working the magic on this one!!! Peyton Manning has alot to prove...he just got the Tom Brady monkey off his back and his time is now to win the championship. You have to score some points to win this game and if you just look at the quarterbacks it becomes quite clear that this will be a walk-away win for the Colts. In the last 5 games Peyton Manning threw 178 footballs and completed 118 of them for 1433 yards...in that same span Rex Grossman threw 134 and completed 70 of them for 803 yards...PATHETIC numbers!!! If it wasn't for their defence the Bears wouldn't even be here!!! And they'll need more than that to beat the Colts!!!

My pick is the Colts over the Bears by a score of 30-13!!!!

As usual, any comments would be appreciated!!!

CHEERS!!!
Rokpig

1 comment:

Anonymous said...

Da Bears!